Stain protection

SmartStrand is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time, making the carpet difficult to clean. Smartstrand has Core stain resistance is built into the fiber and will never wash or wear off.


Made with renewable materials. SmartStrand is made in part with annually renewable plant-based materials that minimize the usage of limited natural resources. This also reduces the energy consumption in the manufacturing of all SmartStrand carpets. It's good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us.


SmartStrand has performance that lasts. It is tough, resilent and able to withstand the rigors of household action. Smartstrand is engineered for enhanced crush resistance so the molecular structure acts like a spring for better resiliency.

easier to clean

Nanoloc! The best way to avoid stains is to keep dirt and spills from settling into the carpet. SmartStrand features Nanoloc™, an advanced nanotechnology that completely encapsulates the fiber to create a superior spill and soil barrier. In independent vacuum testing, SmartStrand released up to 3X more dirt than other carpets. It simply doesn't hold on to dirt. So it cleans faster, better, and easier than ordinary carpets

featured videos

SmartStrand Forever Clean

SmartStrand Forever Clean - The World's Toughest Carpet

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